A magical new way to use your Apple Watch without touching the screen. A display that’s twice as bright. And now you can choose a watch case and band combination that’s carbon‑neutral.

• Custom Apple silicon makes Apple Watch Series 9 more capable, intuitive, and faster. The new dual-core CPU has 5.6 billion transistors — 60 percent more than the S8 chip. A new four-core Neural Engine processes machine learning tasks up to two times faster. It enables a number of innovations, including a new gesture — double tap.
• Gestures make Apple Watch even easier to use anytime, especially when your hands are full. Just double tap your index finger and thumb together to answer a call, open a notification, play and pause music, and more.
• 2x brighter display A brilliant breakthrough. The advanced display system in Series 9 boosts the maximum brightness up to 2,000 nits — double Series 8 — so it’s easier to read in full sunlight. It’s also better in low‑light situations, like a movie theater, because it dims to just 1 nit.
• Your iPhone. Lost and precisely found. Also enabled by the second-generation Ultra Wideband chip, Precision Finding can now direct you to your iPhone by showing you its approximate distance and direction.2 And when you get close, haptic feedback, an audible chirp, and a visual indicator help you zero in on it.
• The watchOS 10 update brings more to your screen than ever before. Virtually every app has been totally redesigned to give you more information at a glance. From any watch face, simply turn the Digital Crown to reveal the Smart Stack with widgets for relevant and timely information. And now with insights for mental and vision health, you can keep track of your body and mind — right from your wrist.
• Apple Watch helps you better understand your mental and physical health. Health data is kept private and secure. And when you’re ready to share with a healthcare provider, friends, or family members, you’re in control.
• Apple Watch keeps you connected to the people and things that you care about, right from your wrist. And with a cellular plan, you can do it all without your iPhone nearby.
• Whatever workout you have in mind, it’s sure to be on your wrist and ready with just a tap. See all the metrics you need to keep motivated in customizable views. And durability that makes it easy to give it all you’ve got, without sweating how your Apple Watch will hold up.